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There is no betrayal quite like that first morning step. You roll out of bed, full of hope, and your heel responds like you just stepped on a pile of emotional Legos.
Suddenly you’re hobbling like a pirate who lost a bet. You didn’t run a marathon. You just… existed. And your foot said, “Unacceptable.”
Foot pain waits quietly all night, then launches a surprise attack when you’re barefoot and vulnerable.
Your foot contains 26 bones, 33 joints, and the plantar fascia—a thick band supporting your arch.
Overuse, poor shoes, or long standing hours cause tiny micro-tears in that fascia.
Inflammation builds. Nerves activate. Morning stabbing heel pain begins.
Tight calves pull upward on the fascia, turning it into a group project nobody prepared for.
Your feet carry your entire life. Maybe stop treating them like optional accessories.
If it Hurts, we can help—and we’ll absolutely make fun of it with you.