Privacy Policy

Introduction

ItHurts.com LLC (“Company,” “We,” “Us,” or “Our”) respects your privacy and is committed to protecting it through compliance with this policy.

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit ItHurts.com (our “Website”) and outlines our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

  • On this Website.
  • In email, text, and other electronic messages between you and this Website.
  • Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.
  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
  • From additional sources, including but not limited to partnerships, publicly available sources, and data brokers, as permitted by applicable laws.

This policy does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by ItHurts.com LLC or any third party (including our affiliates and subsidiaries).
  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through our Website. We encourage users to review third-party privacy policies before engaging with external sites or services.

We collect and process personal information in compliance with applicable privacy laws, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations, where applicable.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website.

We may update this policy from time to time. If we make significant changes, we will notify you by posting a prominent notice on our Website or by directly contacting you via email, where applicable. Your continued use of the Website after such updates will constitute your acceptance of the revised policy. We encourage you to check this policy periodically for updates.

If you are under the age of 18, you may not use this Website or provide any personal information. See the section “Children Under the Age of 18” for more details on our policy regarding minors.

Children Under the Age of 18

We are committed to protecting children’s privacy in compliance with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws, including GDPR-K (for EU users under 16).

Our Website is not intended for children under the age of 18, and no one under this age may use or provide any personal information on the Website. If you are under 18, you are prohibited from:

  • Registering for an account or accessing member-only sections of the Website.
  • Making any purchases or transactions.
  • Using interactive, public, or community features (including forums, blogs, or comment sections).
  • Providing any personal information, including but not limited to your name, address, telephone number, email address, screen name, or username.

We Do Not Knowingly Collect Personal Information from Minors
We do not knowingly collect or retain any personal information from children under 18. If we learn that we have inadvertently collected or received personal information from a child without verified parental consent, we will take immediate steps to delete such information from our records.

If you believe that we may have inadvertently collected personal information from a child under 18, please contact us immediately at [email protected] with the subject line: “Children’s Privacy Concern”. We will review and, where applicable, delete the data and notify relevant parties, including parents or guardians, as required by law.

For parents who wish to inquire about their child’s information, we provide options to review, correct, or request deletion of their child’s data if collected in error.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including but not limited to:

  • Personal Information: Identifiable data such as your name, postal address, email address, telephone number, date of birth, social media handles, and any other information that may directly or indirectly identify you.
  • Aggregated or De-Identified Data: Information that relates to you but does not personally identify you, such as general demographic trends and website usage patterns.
  • Technical Data: Internet Protocol (IP) address, device type, operating system, browser type and version, time zone settings, location data, browser plug-in details, and information about the technology on the devices you use to access this Website.
  • Profile Data: Your username, password, interests, preferences, feedback, and survey responses.
  • Usage Data: Information about how you interact with our website, including the pages visited, time spent, and navigation paths.
  • Marketing and Communications Data: Your preferences for receiving marketing messages from us or our third parties, as well as your communication preferences.

How We Collect Information

We collect this information in the following ways:

  1. Directly from You:
    • When you register an account, subscribe to our services, post material, enter a contest, or contact us.
    • When you fill out forms, surveys, or provide feedback.
    • When you make a purchase or payment on our Website.
  2. Automatically as You Navigate the Site:
    • This includes tracking technologies like cookies, web beacons, and other identifiers that collect usage data, IP addresses, and browsing behavior.
    • We may associate this data with personal information we collect in other ways or receive from third parties.
  3. From Third Parties:
    • We may receive information from business partners, data analytics providers, advertising networks, and social media platforms.
    • This includes demographic data, behavioral insights, and targeted advertising information.

User Contributions & Public Sharing

You may provide information for publication or display on public sections of the Website, such as community forums or comment sections (“User Contributions”). These contributions are posted at your own risk, and while we may offer privacy settings, we cannot guarantee complete security against unauthorized access or misuse by other users.

Security Reminder: We strongly advise users not to share sensitive personal information (e.g., financial data, medical history) in public areas. ItHurts.com is not responsible for third-party misuse of publicly shared data.

Automatic Data Collection Technologies & Tracking

As you interact with our Website, we may use automatic tracking technologies to collect certain data, including:

  • Browsing behavior: Page views, session duration, navigation patterns, and interactions with content.
  • Device details: IP addresses, device type, operating system, and browser information.
  • Location data: Approximate geographic location based on IP address.

We may also track your online activities over time and across third-party websites and services (behavioral tracking).

Cookies & Tracking Technologies

We use various tracking technologies to improve our services, including:

  • Cookies: Small data files stored on your device to enhance browsing experience and functionality.
    • You can manage cookie preferences via browser settings, but some site features may become inaccessible if cookies are disabled.
  • Web Beacons: Transparent images embedded in pages or emails that help us measure engagement, detect fraud, and enhance security.

Do Not Track (DNT) & User Controls

Our Website does not respond to Do Not Track (DNT) signals from browsers. However, users can adjust their cookie settings to limit tracking. For more details on how to opt out of behavioral tracking, visit DO NOT TRACK DISCLOSURES.

Why We Collect This Information

We collect this information to:

  • Improve website performance and user experience.
  • Analyze usage trends and audience demographics.
  • Provide personalized content and advertising.
  • Ensure security and prevent fraud.
  • Fulfill legal obligations and enforce our terms of service.

If you have any questions about how we collect and use your information, please contact us at [email protected].

Third-Party Use of Cookies and Other Tracking Technologies

Some content, applications, and advertisements on our Website are provided by third-party services, including but not limited to:

  • Advertising networks and exchanges (e.g., interest-based or behavioral advertising providers)
  • Analytics providers (e.g., tools that track user interactions)
  • Social media platforms (e.g., embedded content, social logins, and sharing features)
  • Third-party content providers and affiliates

These third parties may use cookies, web beacons, pixel tags, or other tracking technologies to collect information about you when you interact with our Website. This data may include:

  • Your browsing activity across websites and applications over time.
  • Device and technical information, such as IP address, browser type, operating system, and location data.
  • Behavioral tracking information to deliver targeted advertisements and personalized content.

We do not control the privacy practices of these third parties. Their collection and use of data are governed by their respective privacy policies. We recommend reviewing their policies to understand how your data is collected and used.

Opt-Out & Privacy Control Options

We strive to provide you with control over your data. You can manage third-party tracking in the following ways:

  1. Browser Settings:
    • You can configure your browser to block or delete cookies from third-party services.
    • However, disabling cookies may affect certain Website functionalities.
  2. Third-Party Opt-Out Tools:
    • Many third-party advertisers participate in industry opt-out programs. You can opt out of targeted ads through:
      • Network Advertising Initiative (NAI): https://optout.networkadvertising.org
      • Digital Advertising Alliance (DAA): https://optout.aboutads.info
      • Your Online Choices (EU users): https://www.youronlinechoices.com
  3. Do Not Track (DNT) Requests:
    • Some web browsers allow users to enable “Do Not Track” (DNT) signals.
    • Currently, our Website does not respond to DNT signals, but you can manage cookie preferences through the options above.

If you have any questions regarding third-party advertisements or tracking, please contact the respective provider directly.

For more information on how you can opt out of behavioral tracking on our Website, please see [Choices About How We Use and Disclose Your Information].

How We Use Your Information

We use the information we collect about you or that you provide to us, including personal information, for the following purposes:

1. Service Provision & Website Functionality

  • To present our Website, content, and features to you.
  • To provide information, products, and services that you request.
  • To enable account creation, authentication, and security.
  • To fulfill any other purpose for which you provide the information.

2. Business Operations & Contractual Obligations

  • To carry out our obligations and enforce our rights under any contracts between you and us, including for billing, collections, and dispute resolution.
  • To provide service-related notifications, such as account changes, subscription renewals, or legal updates.
  • To monitor, prevent, and detect fraud, abuse, security incidents, and other illegal activity.

3. Website Improvements & Personalization

  • To analyze and improve Website performance, user experience, and customer support.
  • To conduct internal research, analytics, and reporting on Website usage patterns.
  • To personalize your experience by storing preferences and customizing content.

4. Marketing & Communications

  • To send you promotional materials, newsletters, and special offers from us or our partners.
  • To communicate with you about updates, surveys, and service improvements.
  • If you do not want to receive marketing communications, you can opt out at any time via:
    • The unsubscribe link in our emails.
    • Your account settings on the Website.
    • Contacting us at [email protected].

5. Targeted Advertising & Third-Party Marketing

  • To enable personalized advertising based on your browsing activity and interests.
  • To analyze user behavior for interest-based ads on our Website and third-party platforms.
  • We do not share personal information for advertising without your explicit consent. However, advertisers may infer targeting criteria based on your interactions.
  • You can opt out of targeted ads by adjusting your preferences through:
    • The Digital Advertising Alliance (DAA) opt-out tool (https://optout.aboutads.info).
    • The Network Advertising Initiative (NAI) opt-out tool (https://optout.networkadvertising.org).

6. Legal Compliance & Protection

  • To comply with legal obligations, law enforcement requests, and regulatory requirements.
  • To enforce our Terms & Conditions, Privacy Policy, and other agreements.
  • To protect the rights, property, and safety of ItHurts.com, users, and third parties.

Your Choices & Control Over Your Information
We provide users with options to manage their data and privacy settings. You can:

  • Modify your preferences for email communications, targeted ads, and data sharing via your account settings.
  • Request deletion, correction, or access to your personal information by emailing [email protected].
  • Disable cookies and tracking technologies via your browser settings (note that this may affect Website functionality).

If you have any questions about how your information is used, please contact us at [email protected].

Disclosure of Your Information

We may disclose aggregated, de-identified, or statistical information about our users that does not identify any individual, without restriction.

However, we may also disclose personal information we collect or that you provide, as outlined below.

1. Disclosures for Business Operations & Service Providers

We may share personal information with:

  • Subsidiaries, affiliates, and parent companies to support business functions.
  • Contractors, service providers, and third-party vendors who assist us in operating our Website, processing payments, analyzing data, or providing customer service.
    • These third parties are bound by confidentiality and data protection agreements, ensuring they only use personal information for specified purposes.
  • Business partners or platform integrators, where disclosure is necessary for service functionality.

2. Disclosures for Mergers, Acquisitions, or Business Transfers

In the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale of assets, personal information may be transferred to the acquiring entity. This applies whether the transfer occurs as part of a bankruptcy, liquidation, or other corporate transition.

If such a transfer occurs, we will take reasonable steps to notify users and ensure continued data protection.

3. Disclosures for Third-Party Marketing & Advertising

We may share personal information with third-party marketing partners if:

  • You have explicitly consented to such disclosures.
  • You have not opted out of receiving marketing communications from third parties.

These partners are contractually required to keep personal information confidential and use it solely for authorized purposes. For more details, see [Choices About How We Use and Disclose Your Information].

4. Disclosures for Legal Compliance & Law Enforcement

We may disclose personal information when required to comply with:

  • Legal obligations, court orders, or subpoenas.
  • Regulatory investigations or government requests.
  • Applicable data protection laws (e.g., GDPR, CCPA, CPRA).

Additionally, we may disclose information to enforce our Terms & Conditions, protect our business, and investigate potential violations of law.

5. Disclosures for Security, Fraud Prevention & Risk Management

We may share personal information to:

  • Detect, prevent, or investigate fraud, security breaches, or cyber threats.
  • Protect the safety and legal rights of ItHurts.com, our users, or the public.
  • Exchange data with financial institutions and credit agencies for fraud protection.

These disclosures help safeguard against identity theft, unauthorized access, and malicious activities.

6. Other Disclosures with User Consent

We may disclose personal information for any other specified purpose at the time of data collection, with your explicit consent.

Your Rights & Control Over Data Disclosures

You may:

  • Opt out of third-party marketing communications via your account settings or by contacting [email protected].
  • Request information about third-party data sharing under applicable state privacy laws (e.g., California CCPA, Virginia CDPA).
  • Withdraw consent for disclosures that rely on your authorization.

For further details on how to manage your privacy preferences, see [Choices About How We Use and Disclose Your Information].

[Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information: 

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by checking the relevant box located on the form on which we collect your data. You can also always opt-out by logging into the Website and adjusting your user preferences in your account profile, checking or unchecking the relevant boxes or by sending us an email with your request to [email protected].
  • Promotional Offers from the Company. If you do not wish to have your email address/contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or at any other time by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an email stating your request to [email protected]. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
  • Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by OPT-OUT METHOD. For this opt-out to function, you must have your browser set to accept all browser cookies.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.

Residents of certain states may have additional personal information rights and choices. Please see your State Privacy Rights for more information.

Accessing, Updating, and Deleting Your Information

1. Reviewing & Modifying Personal Information

You may review, update, or correct your personal information by:

  • Logging into your account settings and making changes.
  • Contacting us at [email protected] with your request.

To protect your privacy, we may require identity verification before processing certain changes.

2. Requesting Data Deletion

You may request deletion of your personal information by:

  • Sending an email to [email protected].
  • Using available account settings to delete specific data.

Important Notes:

  • Deleting personal information will also delete your account and its associated content.
  • We may retain certain data for legal, security, or compliance reasons, including fraud prevention and dispute resolution.

3. Limitations on Data Changes & Retention

We may not accommodate certain requests to modify or delete information if:

  • The change would violate legal or regulatory requirements.
  • The information is necessary for ongoing transactions (e.g., purchase history, billing records).
  • The request compromises the integrity of our services (e.g., fraudulent activity investigations).

4. Public Contributions & Content Removal

If you have posted User Contributions (e.g., forum posts, comments, community content), deleting your account does not guarantee full removal.

  • Copies of deleted content may remain in cached, archived, or backup systems.
  • Other users may have saved, copied, or shared your content.
  • ItHurts.com is not responsible for how third parties use publicly shared information.

5. Compliance with Privacy Laws

Your rights to access, correct, or delete personal data may vary depending on applicable privacy laws, such as:

  • California Consumer Privacy Act (CCPA) & CPRA (California residents).
  • General Data Protection Regulation (GDPR) (EU residents).
  • Other state-specific privacy laws (Virginia CDPA, Colorado CPA, etc.).

For detailed information on your rights, refer to [Your State Privacy Rights].

If you have any concerns or need assistance, please contact [email protected].

Your State Privacy Rights

Certain U.S. states provide residents with specific rights regarding their personal information under applicable privacy laws. These rights vary by state but may include:

  • Right to Access: Confirm whether we process your personal information and request a copy.
  • Right to Correct: Request correction of inaccurate personal data (where applicable).
  • Right to Delete: Request deletion of certain personal information.
  • Right to Data Portability: Obtain a structured copy of your personal information for transfer.
  • Right to Opt-Out: Opt out of targeted advertising, data sales, or profiling based on automated decision-making.
  • Right to Restrict Processing: Limit or require consent for processing of sensitive personal data.

State-Specific Rights & Compliance

We comply with the following privacy laws where applicable:

✔ California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA):

  • California residents can request details about personal information collected, used, and shared.
  • Under Shine the Light law (Civil Code § 1798.83), California users may request details on data shared with third parties for direct marketing.
  • To exercise these rights, email [email protected] or write to:
    18121 E Hampden Ave, Unit C #1058, Aurora, CO 80013.

✔ Virginia Consumer Data Protection Act (VCDPA):

  • Virginia residents can access, correct, delete, and opt out of personal data processing.

✔ Colorado Privacy Act (CPA) & Connecticut Data Privacy Act (CTDPA):

  • Residents of Colorado, Connecticut, and similar states have rights to access, delete, and opt out of data processing for targeted advertising.

✔ Utah Consumer Privacy Act (UCPA) & Other State Laws:

  • Certain rights apply in Montana, Oregon, Tennessee, Texas, and other states as laws take effect.

How to Exercise Your Rights

To submit a privacy request, you may:

  • Email us at: [email protected]
  • Write to us at: 18121 E Hampden Ave, Unit C #1058, Aurora, CO 80013
  • Use our online request form (if available)

Verification Process:

  • We may require identity verification before processing your request.
  • Requests will be processed within 30–45 days, with possible extensions as allowed by law.

Nevada Opt-Out Rights

Nevada residents may opt out of data sales by submitting a request to:
📍 18121 E Hampden Ave, Unit C #1058, Aurora, CO 80013
📧 [email protected]

However, ItHurts.com does not currently sell personal data that would trigger Nevada’s opt-out provisions.

Opt-Out of Targeted Advertising & Data Sales

To opt out of targeted advertising, profiling, or data sales, use these options:
🔹 Digital Advertising Alliance (DAA): https://optout.aboutads.info
🔹 Network Advertising Initiative (NAI): https://optout.networkadvertising.org

For further details, visit [Your State Privacy Rights] or contact [email protected].

Data Security

We take the security of your personal information seriously and have implemented industry-standard measures to protect your data from unauthorized access, alteration, disclosure, and accidental loss.

1. Security Measures We Use

We employ the following security protocols to safeguard your information:

  • Encryption: We use AES-256 encryption for stored data and TLS 1.2+ encryption for data transmission.
  • Secure Servers & Firewalls: All personal data is stored on secure servers protected by firewalls and intrusion detection systems.
  • Access Controls: Access to personal information is restricted to authorized personnel only, with multi-factor authentication (MFA) and least-privilege access policies.
  • Regular Security Audits: We conduct ongoing security assessments and monitor for potential vulnerabilities in compliance with NIST, ISO 27001, and other cybersecurity standards.
  • Payment Security: Any payment transactions are processed through PCI DSS-compliant providers and never stored on our servers.

2. Your Responsibility for Account Security

While we take extensive measures to protect your data, security also depends on user actions.

  • You are responsible for maintaining the confidentiality of your account credentials.
  • Do not share your password or reuse passwords across multiple accounts.
  • Enable multi-factor authentication (MFA) if available to add an extra layer of protection.
  • Be cautious when posting in public forums, as user contributions may be accessible to others.

If you suspect unauthorized account access or phishing attempts, contact us immediately at [email protected].

3. Data Transmission Risks & Limitations

Despite our best efforts, no system can guarantee 100% security.

  • We cannot guarantee absolute security for data transmitted over the internet.
  • Any data transmission is at your own risk, and we advise using a secure network connection when accessing your account.
  • We are not responsible for third-party circumvention of security settings or unauthorized access due to weak user credentials.

4. Incident Response & Breach Notification

In the event of a data breach, we will:

  • Investigate the breach and take immediate corrective actions.
  • Notify affected users as required by law (e.g., CCPA, GDPR, state notification laws).
  • Provide guidance on steps users can take to protect their accounts.

If you have security concerns or suspect unauthorized access, please contact [email protected].

Changes to Our Privacy Policy

We may update this Privacy Policy periodically to reflect changes in laws, our data practices, or user expectations.

1. Notification of Changes

If we make material changes to how we collect, use, or disclose your personal information, we will:

  • Post an updated version of this Privacy Policy on this page.
  • Display a notice on our Website homepage or within your account dashboard.
  • Send an email notification to registered users when legally required.

The “Last Modified” date at the top of this page will indicate when the policy was last updated.

2. Effective Date & User Consent

Changes to this Privacy Policy will take effect immediately upon posting, unless otherwise stated. If required by law, we will:

  • Provide advance notice before changes become effective.
  • Allow users to review and accept updated terms before continuing use of our services.

By continuing to use our Website after updates take effect, you acknowledge and accept the revised Privacy Policy. If you do not agree with any changes, you may:

  • Discontinue use of our services.
  • Request account deletion by contacting [email protected].

3. Access to Previous Versions

For transparency, previous versions of this Privacy Policy will be archived and made available upon request.

For any questions or concerns regarding updates, please contact us at [email protected].

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you may contact us using the details below:

📧 Email: [email protected]
📍 Mailing Address:
ItHurts.com LLC
18121 E Hampden Ave, Unit C #1058
Aurora, CO 80013

We will respond to privacy-related inquiries within 30 days, in compliance with applicable laws such as CCPA, GDPR, and other state privacy regulations.

For non-privacy-related inquiries (e.g., general support, account issues, or technical assistance), please email our customer service team at: [email protected]